Member-only story
Thoughts on Apple Intelligence
It’s been a few weeks since WWDC 2024 and Apple’s announcement of its take on AI. As a long-time observer of Apple — I was a contributor and editor of Macworld Australia for many years — the thing I found most jarring was Apple’s very quick pivot.
WWDC 2023 was all about spatial computing. Apple announced the Vision Pro and told the world it was ushering in a new revolution in how we would interact with the world through digital devices.
“Spatial computing will enable devices to understand the world in ways they never have been able to do before. It is going to change human to computer interaction, and eventually every interface — whether it’s a car or a watch — will become spatial computing devices.”
Tim Cook, Apple CEO, 2023
Just a year later, events overtook Apple’s massive ambition. The computing revolution Apple anticipated and sought to lead petered out. OpenAI, with its many different generative AI tools, Google, Meta and others completely hijacked the revolution and put Apple into catch up mode.
For the first time in many years, Apple found itself as the challenger and not the leader. And despite its best efforts, Apple knew that it’s only way into the AI game was by partnering or leveraging someone else’s tech. This is what led the folks at 1 Infinite Loop to a partnership with…
